Brand Strategy
// Challenge
A recently launched LA-based, independent music distribution company was entering into creative branding process, and needed a robust strategic foundation to begin it with. With its rapidly growing team and roster, it was important to lay down solid groundwork that would serve the business for years to come.
// Methodology
Working directly with the co-founder and a creative director, we started with stakeholder interviews and full immersion to understand where the brand was, and where it needed to be. Over a series of virtual workshops across three continents(!) we co-created the target customer profile and delved into the wide and complex competitor landscape. Utilising multiple brand exercises, such as defining the brand personality, we converged on a brand positioning.
From here, we entered into an iterative process of defining and refining the business’s vision, mission, purpose and values, as well as tone of voice. This also included a dose of brand architecture, as the company had another brand in the same space that needed its own target audience and purpose.
// Outcome
The founding team received a concise and self-explanatory Keynote presentation, outlining all of the strategic decisions we had made over a matter of months. This was used as the onboarding for the creative team to transform into a consumer-facing identity across multiple channels.