IN SITU is a platform, beginning as a Substack newsletter.

The idea is that IN SITU evolves over time, and becomes a platform where conversations exist both online and offline about the sweet spot between culture, brand strategy and music.

The newsletter format is as follows:

LONG READ: Cultural observation opinion piece

VERBATIM: Quote from cultural tastemaker

SHORT READ: Belief relating to strategy and/or insight

MUSIC CORNER: Album recommendation